Grace O’Donnell

Grace is a creative strategist and brand builder based in NYC with over a decade of experience at creative agencies and media companies.

Most recently, Grace was the Managing Director at Newland, a next gen marketing agency she built within The Newsette media company and scaled to #13 on Inc’s Fastest-Growing Companies list in 2022.

Before that, Grace joined the The Newsette in 2019 as the second employee and built its media sales and marketing functions, developing innovative partnerships with brands like DVF, Ulta Beauty, and Affirm. Her background includes marketing and brand partnerships at Who What Wear, Byrdie, College Fashionista, and MyDomaine.

Grace launched Halo in 2023 to focus on direct partnerships with brands and media companies. She is an expert at helping brands connect the dots, build impactful partnerships, and engage new audiences through creative strategies that earn attention.

Some work highlights:

• Casting and creative development for Alexa’s Super Bowl social campaign with Mindy Kaling, Gordon Ramsey and RuPaul

• Creative strategy, casting and production for Amazon’s small business influencer strategy, including a Kristen Bell partnership

• Launching Prime, Monster High and Fisher-Price on TikTok in 2022

• Creative, production and digital distribution strategy for Tribeca Film Festival x LoLoestrin Fe’s short film series

• Creative strategy and production for Tiffany & Co.’s New York Hardware collection launch and city-wide takeover

• Creative strategy and casting for Saks OFF 5TH’s AAPI month campaign with Brian Park, Jenny Arimoto and Youngmi Mayer